How we act responsibly

• Light, pre-built pages

  The pages are static and served from a cache, so opening a page starts no server program and no database query. The W3C draft guidelines for a sustainable web (W3C: Web Sustainability Guidelines (Draft Note), opens in a new tab) recommend exactly this. We keep the pages light because a website’s carbon footprint is commonly estimated from the amount of data transferred (Sustainable Web Design: Estimating Digital Emissions, opens in a new tab).

• Amazon’s data centres

  The site files and our back-end services are in the Amazon Web Services (AWS) Frankfurt region. According to Amazon (Amazon: Carbon-free energy, opens in a new tab), the whole company’s electricity use was matched 100% with renewable energy it procured in 2023–2025. The Frankfurt region is also on Amazon’s list (Amazon: AWS Cloud, opens in a new tab) of regions whose electricity use was fully matched with renewables in 2025. This is matching over a year, not every kilowatt-hour being renewable.

• Energy-efficient equipment

  We work on energy-efficient laptops. Our MacBook Neo runs on the A18 Pro mobile chip familiar from the iPhone, and its typical annual energy use under ENERGY STAR (ENERGY STAR: Apple MacBook Neo (A18 Pro), opens in a new tab) is about 6 kWh, while desktop computers’ measured average use (Lawrence Berkeley National Laboratory: Computer usage and national energy consumption (2014), opens in a new tab) has been over a hundred kilowatt-hours a year.

• Remote work

  We work remotely, so there is little commuting. According to research by the IEA (IEA: Working from home can save energy and reduce emissions (2020), opens in a new tab) and Cornell University (Cornell University: Lifestyle impacts green benefits of remote work (2023), opens in a new tab), remote work cuts emissions especially when it replaces car journeys.

• Jobs for young people

  Part of our revenue is intended for summer jobs and internships for young people.

• A product that works

  What matters most is that the product is genuinely good and your website is in order. That is why we say openly how well the service is meant to work and what we do when something goes wrong.

  See the service level →

We do not claim to be emission-free: emissions still arise, for example from manufacturing equipment, from networks and from visitors’ devices.